This week Maravedis has expanded our online presence and increased the channels through which we can keep in touch with our readers and clients. In an effort to better connect with you, we have officially launched our LinkedIn Group and Twitter profile.

In a time when spending on travel and participation in tradeshows and conferences is being cut across the board, 4G marcom professionals are increasingly turning to online tools like webinars and social networks to keep in touch with each other and with clients. Online social networks are more than just new ways to push advertising, but are channels for dialogue and collaboration. Although online social network advertising spending is expected to decrease in 2009, a recent survey by Forrester Research found that 53% of marketers said they would increase their investment in social media in 2009. This shows that marketers are using social networks for other purposes aside from advertising, such as public relations and customer relationship management.

A recent study of B2B technology decision makers by KnowledgeStorm revealed the following statistics:

1. 90% Participate in Video
2. 80% Participate in Blogs
3. 80% Participate in Wikis
4. 69% Participate in Social Networks
5. 53% Participate in Podcasts

The same study found that of 69% of B2B buyers use social networks "primarily for business networking and development."

Through our Twitter profile and LinkedIn group we will also keep you posted in terms of upcoming promotions related to our media solutions, upcoming webinars, new research topics we are working on, upcoming reports, improvements to our 4GCounts and ClearSpectrum services, as well as share interesting links and analyst impressions of important industry events.

We also want to hear from you: What topics do you want to hear more about in 4G Weekly Digest? What new research topics do you want to learn more about? What are your impressions from industry events and conferences you have attended?

We invite you to join our LinkedIn Group, where you can participate in timely and relevant discussion topics, share news, and connect with other members of the 4G/BWA community.

We also invite you to follow us on Twitter. We look forward to connecting with you!

For more information you can contact the author at emma@maravedis-bwa.com

Copyright © 2009 by Maravedis Inc. All Rights Reserved.
No reproduction without consent.



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