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It is always refreshing to see humor injected into ad campaigns, as in this image used by Dragonwave in an e-mail that caught my attention:
Sony Ericsson Kicks Off World Cup Campaign Sony Ericsson has launched its 'Extra Man’ campaign to celebrate its status as the Official Mobile Handset brand for the 2010 FIFA World Cup, taking place in South Africa next summer. The company plans to reward soccer fans with exciting activities before and during the World Cup, enabling them to create and share their own content, at the event, via the Extra Man website, or through their Sony Ericsson handset.
The focus of the campaign will be the launch in 2010 of a soccer application providing fans with access to videos from World Cup qualifiers and games leading up to the tournament. Fans will also be able to share their experiences directly with their friends using social networking site applications built into the handset. The website includes WorldCupedia, described as the world's first soccer-focused search engine. The site also offers highlights from FIFA World Cup qualifying matches, iconic moments from past tournaments, exclusive soccer content and mobile downloads, and more. Join our LinkedIn Group and follow us on Twitter. We look forward to connecting with you! For more information you can contact the author at emma@maravedis-bwa.com |
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