WiFi Aware certification to start in mid-2015

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The latest WiFi Alliance certification program will center on WiFi Aware, which will enable device users to locate others nearby in order to join them in game-playing, business discussions or content sharing. That connectivity could take place over conventional WiFi or over the peer-to-peer system, WiFi Direct.

Similar ad hoc, P2P communications services are already available, using Bluetooth or WiFi, but Aware will standardise the way they work, to simplify and encourage uptake and to introduce elements like security. The technology should be added to chips later this year and available in smartphones and tablets next year, the Alliance announced at the Consumer Electronics Show (CES) on Tuesday. Its certification process will be ready around the middle of 2015.

WiFi Aware uses ‘neighbor awareness’ software which works continuously in the background, saving power by sending clusters of very small ping messages rather than broadcasting all the time. This is a similar approach to that of Bluetooth beacons (over which Aware can run, the Alliance’s head of marketing, Kelly Davis-Felner, told NetworkWorld). The software also helps users ascertain what kind of games or services are available before making a connection. It has to be built into an app in order to be used.

Like beacons, WiFi Aware sees the supporters of connectivity technologies adding higher value capabilities to embed their standards tightly into the whole wireless experience, enabling new services while requiring limited effort from end users to activate them. In particular, these will rely on location and context awareness so that connectivity supports personally relevant services and so encourages higher usage.

“The Aware program has broad vendor support and momentum and is important to this industry, which is a sign that things will happen quickly,” Davis-Felner said.

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Caroline has been analyzing and reporting in the hi-tech industries since 1986 and has a huge wealth of experience of technology trends and how they impact on business models. She started her career as a journalist, specializing in enterprise and carrier networks and in silicon technologies. She spent much of her journalistic career at VNU Business Publishing, then Europe’s largest producer of technology publications and information services . She was publishing director for the launch of VNU’s pan-European online content services, and then European editorial director. She then made the move from publishing into technology market analysis and consulting, and in 2002 co-founded Rethink Technology Research with Peter White. Rethink specializes in trends and business models for wireless, converged and quad play operators round the world and the technologies that support them. Caroline’s role is to head up the wireless side of the business, leading the creation of research, newsletters and consulting services focused on mobile platforms and operator models. In this role, she has become a highly recognized authority on 4G systems such as LTE and WiMAX, and a prolific speaker at industry events. Consulting and research clients come from major mobile operators, the wireless supply chain and financial institutions.