Attraction, engagement, satisfaction, and loyalty. These are the things that retailers, restaurants, and other bricks-and-mortar establishments hope to achieve with their customers. Offering guest Wi-Fi connectivity in stores, eateries, hotels, and so on can help to accomplish all four objectives. Instant price comparisons, checks on comments from other customers from social media, and targeted in-store publicity and special offers all help build the relationship between a provider and its customer. As the interaction grows between buyer and seller, data is generated – customer by customer, product by product, and store by store. Read More.