For vendors of consumer electronics including Wi-Fi enabled devices, consumer engagement is a critical issue. Lack of engagement leads to consumer dissatisfaction and vendor revenue shortfall. The recent 2015 Accenture Digital Consumer Survey picks out three principal drivers of consumer engagement that consumer communications, media, and technology companies should focus on:
- Phenomenal customer experiences, including excellent ease of use, right out of the box
- Strong digital brands that appeal to consumers and differentiate themselves from others
- User security and privacy that inspire consumer trust.