Real-Time Engagement with Wi-Fi good for business

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Mobile devices are everywhere now and we use them all day long everywhere we go. With so much in-door mobile usage, venues and businesses have learned to make it as easy as possible for their shoppers and visitors to connect to their guest Wi-Fi. The opportunities in retail outlets, hospitality venues, and service locations to collect data on customers are now becoming more the norm, with guest Wi-Fi being a prime enabler. As shoppers, diners, passengers, and other patrons log on to get their Wi-Fi connections, they provide a wealth of information available on their behavior and preferences. However, that consumer data has traditionally been used to feed marketing databases and processes for marketing campaigns that take place long after the consumer has left the premises, thus missing a great opportunity to engage on the spot with those consumers.

 

 

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).

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