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“Frictionless” is the new catchword in the hospitality industry. It describes a “home away from home” experience for guests when they come to stay. A 2017 HT (Hospitality Technology) research brief, entitled “Enabling the Smart Hotel Experience”, describes how leaders in the hotel sector are eyeing a swathe of opportunities to reduce friction with guest Wi-Fi, digital conferencing, mobile check-in, payment alternatives (NFC), smart room keys, and in-room entertainment. Hotels want to make their digital guests feel at home. In the wake of Airbnb and uberization, the stakes are high and the budgets are tight. Read More