Content helps achieve business objectives, not content objectives. Creating valuable content is the means, not the end. However too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.
According to the content marketing institute, we use a series of metrics to help you measure the impact of your content and social marketing investment including: consumption metrics, sharing metrics, lead-gen metrics, and sales metrics.